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What is a Landing Page? A Complete Guide With Examples

What is a Landing Page?

The landing page is a stand-alone webpage that helps you capture visitors information with the help of lead form, to complete the desired business goal after a visitor lands on the landing page.

Landing pages are created with a goal to increase conversion rate and are used in email campaigns, Google Ads, Facebook Ads, etc.

Now if you are new to this, you might think what is a conversion rate?

In simple terms, a conversion rate is the percentage of visitors to your landing page that completes the desired goal (a conversion) out of the total of visitors.

The primary reason is to focus on the specific purpose of bringing traffic to the page and converting them as per desired business or campaign goal.

In short, you can use a landing page when you want to bring targeted traffic using ads, emails, etc. and convert visitors into leads or customers using single CTA (Call to Action)

Landing pages are used for various purposes, such as...
1. Lead generation

2. Ebook or whitepaper download

3. Coming soon page

4. Launch page

5. Opt-in page

6. Product page

7. Service page

8. Webinar registration page

9. Event registration page

And more…

Check Our Highly Converting Landing Page Templates
Here are 5 Magic Steps for Creating a Highly Converting Landing Pages


First, decide your goal. Having a clear goal will help you define your offer and CTA (Call to Action).

For example:

  • Generating new leads for your business
  • Webinar or event registration
  • App Download
  • Ebook/White Paper/Case Study Download

So choose one goal for your campaign, so you can design your landing page and funnel accordingly.


Offer is the powerful lead magnet and motivates visitors to leave their contact details or complete your desired action/goal.

For example:

  • Free Trail
  • Free Ebook/White Paper/ Case Study
  • Free Consultation

And much more....


An audience is the segment of people you want to target for your campaign. It can include age, gender, interest, demographic, etc. If you are doing a Google Search campaign, you can target specific keywords related to your business.

For example:

  • Global/Country/State/City
  • Gender
  • Interests
  • Keywords
  • Email lists
  • Website visitors (You can do retargeting ads for people who have visited your site previously)


Call to Action is a digital marketing term used in ads, landing pages, websites, etc. It prompts an immediate response from the visitors and encourages them to take an immediate action.

For example:

  • Sign Up Now
  • Get Free Consultation
  • Create Your Free Account
  • Download Now

And much more...


The landing page should design in such a way that it should be simple and clear of why the visitor is here and what we are offering. The landing page should not be as same as website page with the complete navigation bar and many other options to confuse them. The page will provide exact information what is needed, not the unnecessary information.

The reason for designing a simple landing page is to attract visitors to your page without diverting them to other pages and take the desired action.

For example:

Example 1

Example 2

If you are still confused, simply chat with our support team and they will explain or help you create a stunning landing page.

Check Our Highly Converting Landing Page Templates


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